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A Look at Google Search Labs

If you are in the digital marketing industry, or following it closely, then you have heard more than enough about artificial intelligence during the year 2023. Early in the year, ChatGPT generated huge buzz around...

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Why Do I Need to Add UTMs to Bing Ads?

Bing Ads is an advertising platform which many marketers have been able to find very efficient performance on compared with Google Ads. Many account managers even prefer Bing Ads due to the typically lower cost-per-click,...

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What is Google Ads Editor?

Google Ads Editor is an offline, free and downloadable interface which allows for account managers to make changes to their Google Ads account. Google Ads Editor is an invaluable tool to digital marketers who are...

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What is a CRM & Why Do I Need It?

A CRM is an acronym for customer relationship management. Nowadays a CRM is a reference to a piece of software, typically located on the cloud, which contains all of the information relating to a business’s...

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