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A Look at Google Search Labs

If you are in the digital marketing industry, or following it closely, then you have heard more than enough about artificial intelligence during the year 2023. Early in the year, ChatGPT generated huge buzz around...

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Why Do I Need to Add UTMs to Bing Ads?

Bing Ads is an advertising platform which many marketers have been able to find very efficient performance on compared with Google Ads. Many account managers even prefer Bing Ads due to the typically lower cost-per-click,...

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