Category Archives: Industry News

In today’s world, if you run a home service business like HVAC, electrical work or roofing repairs, you know how important it is to keep getting new customers. In the past, people relied on word...

A Google Search Campaign (or Text Ad Campaign) will help you reach your desired consumer base as they actively search for your services. Created in Google Ads, Search Campaigns are a great way to drive...

Within the last month, Google's Local Service Ads rolled out their Automated Lead Crediting process as promised. This strips away the need to manually request credit for any bad leads that may come in through...

As of July 31st, 2024 Google will be sunsetting the call history and chat functionality for Google Business Profiles. Utilizing Call History enabled Google Business Profile managers to track phone calls directly within their profile...

Google recently announced that starting July 2024, Local Service Ads will roll out their Automated Lead Credit process. Since launching in 2017, LSA has functioned under a manual lead dispute system. The plan is to...

For many years there has been speculation about the performance of Google Search Text Ads and whether this ad format was becoming ineffective. Advertisers complained that Google Search was not as effective as a medium...

Google officially announced late last week that they would be taking action, beginning during December, to delete Google accounts which have been inactive for two years or longer. The news originally went out as a...

In what was a major surprise to experts on Wall Street and in the digital marketing industry, Google parent company Alphabet beat earnings expectations. The earnings increased year-over-year not just from a top line, but...

Bing announced that they have now made Professional Services Ads available globally. Professional Services Ads began testing by Bing a year ago, and Bing now has made those available to all advertisers. Professional Services Ads...

Google announced that there would be a limited release of Bard and they have followed through with this information allowing individuals who were on the waitlist to finally test out their new artificial intelligence product...

Alphabet, the holding company which owns Google and its affiliates, announced a decrease in advertising revenue and was the first time since the start of the COVID-19 pandemic that Alphabet did not see double digit...

Google announced just this week that they will be shutting down both Google Optimize and Google Optimize 360. Both of the features will be shut down and marketers currently utilizing the platform will have to...