Category Archives: What Is

The world of streaming platforms has transformed the media buying industry in many ways. On one hand, audiences have become more fragmented, resulting in large companies having to engage with numerous media partners in order...

As with any business, one of Google’s top priorities is to ensure that customers have an enjoyable experience which makes them want to return to their business and utilize them again. In Google’s case, they...

Google Ads are a cornerstone portion of a digital marketing strategy. By bidding for placement within the Google Ads system, advertisers are able to have their website appear above the organic search results. This enables...

For many business owners, the components of their website are a relative mystery. They know when they type in their URL in a browser, they expect the content of their website to appear. Many business...

For many years, Google’s ad format allowed only for bidding by click. Utilizing the Google Ads platform, advertisers created campaigns based around keywords which displayed ads in search results for potential customers to click on...

When setting up and optimizing marketing campaigns, it is crucial to ensure that each step of the user journey is as smooth as possible when moving from one step to the next. The smoother the...