In today’s world, if you run a home service business like HVAC, electrical work or roofing repairs, you know how important it is to keep getting new customers. In the past, people relied on word of mouth, newspaper ads, or flyers, but now most people search online when they need help with a home repair project. The reason why digital marketing is so important is because it helps your business get found where people are already looking. The importance of finding the right digital marketing agency is almost as important as your customers finding the right service provider. For those in need, Results Guaranteed Marketing is a professional agency with a transparent game plan that aims to build your business up year over year. Obtaining new customers and keeping them is a main goal of ours.
When someone’s air conditioner breaks or they need a new roof, they usually don’t ask their neighbor first, they get on their phone and search on Google. If your business doesn’t show up, chances are they’ll call someone else. Digital marketing makes sure your name is one of the first they see. It gives you the chance to be in front of customers at the exact moment they need your service. Being put on display in order to showcase your expert craftsmanship in the home service industry can keep your business thriving for years.
One of the biggest benefits of digital marketing is that you can reach the right people. With lead generating platforms like Angi, Google Ads and Google Local Service Ads, you can target your ideal customers based on where they live, what they’re searching for, or even their age and interests. This means you’re not wasting money advertising to people who live too far away or don’t need your services. You’re reaching people in your area who are most likely to call you.
Your website also plays a big role in attracting customers. Your site should look clean and professional. Having a trusted agency map these steps out for you can make all the difference in your business’s exposure. Many people will decide whether or not to call you just by looking at your website. A good first impression can provide you with a lifelong customer. The importance of maintaining a fully functioning website can be the difference between a customer you just proposed an estimate to choosing you or choosing someone else. It may seem redundant to drive an hour to a potential job, inspect their entire roof, and provide them with a well thought out estimate just to have that person be turned off while using your website. Once a customer chooses you for their service, it would be highly beneficial to your business and your revenue to keep them for years to come. With most home service jobs, maintenance, inspections and repairs are usually needed throughout the lifespan. Having a clean and crisp online presence will help you count on that revenue to help build your company year over year. Smart business is not only about catering to new customers, it also involves providing existing ones with the attention and proper service they may need.
Reviews
Online reviews are another key part of your company’s digital journey. Before hiring anyone most people check reviews on Google. If your business has a lot of good reviews, people will feel more confident calling you. But if you have no reviews or only a couple of bad ones, they might move on to the next company. That’s why it’s a good idea to ask satisfied customers to leave a review and to respond nicely if someone leaves a complaint. It shows you care and are paying attention to your customers. Trusting a service provider with completing an expensive job inside of their home is not easy for the average person. Nothing gets a company started up faster than a plethora of good reviews by the customers you have helped along the way.
Tracking
Another great thing about digital marketing is that you can track what’s working and what’s not. This is a crucial factor when it comes to choosing the right digital marketing agency to work with. At Results Guaranteed, your results are tracked constantly in order for us to make changes and tweaks to provide you with the best results possible. You can see how many people visit your website, click your ads, or call your number. This helps you understand where your leads are coming from and lets you spend your marketing budget more wisely. Digital marketing also helps you stay connected with past customers that have already been satisfied with your work. You can easily send reminders for yearly services or offer special deals. These little touches encourage people to hire you again. Even smaller businesses can compete online. You don’t need a huge budget or a big team. A simple website, some good reviews, and a few social media posts can help you look just as professional as a bigger company.
Overall, digital marketing is not just a luxury for highly profitable businesses, it is a gateway to obtaining the results that you or your investors are looking for. It helps you get found, builds trust, and brings in more jobs. Whether you’re a small business or a larger growing team, having an online presence is the best way to grow your home service business. When deciding who should run your digital marketing, you’ll want someone who is honest and willing to deliver the good and bad news on what needs to be changed in order to propel you to the next level. With Results Guaranteed Marketing, you get that and more. If you feel lost or need more information on how we can build your business’s online presence, contact us today for a free consultation.