News & Blog

For many business owners, the components of their website are a relative mystery. They know when they type in their URL in a browser, they...

Over the past few weeks, there has been a great deal of conversation in the digital marketing industry regarding automated intelligence and the effect that...

Alphabet, the holding company which owns Google and its affiliates, announced a decrease in advertising revenue and was the first time since the start of...

For many years, Google’s ad format allowed only for bidding by click. Utilizing the Google Ads platform, advertisers created campaigns based around keywords which displayed...

When setting up and optimizing marketing campaigns, it is crucial to ensure that each step of the user journey is as smooth as possible when...

Google announced just this week that they will be shutting down both Google Optimize and Google Optimize 360. Both of the features will be shut...